Integrating the Service Component of the Marketing Mix with Efforts

question 178

Multiple Choice

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

• A) customer management.
• B) internal marketing.
• C) product management.
• D) capacity management.
• E) seven Ps of services marketing.

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Definitions:

Task Forces

Groups formed temporarily to work on specific tasks or to solve particular problems within an organization.

Flexible Organizational Structure

An adaptable configuration within an organization that facilitates response to changes in the environment or internal demands.

Span of Control

The number of individuals or resources one manager or leader directly supervises or oversees.

Formalization

The extent to which an organization's policies, procedures, job descriptions, and rules are written and explicitly articulated.