A Reference Value

question 35

Multiple Choice

A reference value

• A)is relative to the amount of time and energy a consumer puts into the purchase process.
• B)is based upon the value assigned to similar items used by the consumer's peers.
• C)results from performing a careful break-even analysis.
• D)involves comparing the costs and benefits of substitute items.
• E)is based upon the differential between customers' "needs" and "wants."

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Definitions:

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