Examlex
Using to the service continuum shown in Figure 12-3 above as a guide,which of the following offerings has the LOWEST level of intangibility?
FMCG Company
Fast Moving Consumer Goods company; specializes in manufacturing, distribution, and marketing of products that are frequently purchased such as food, beverages, cleaning products, and personal care items.
Retailer
A business or person that sells goods to consumers, typically in small quantities and through a storefront, online platform, or other direct-to-consumer channels.
Provide Follow-up
The act of continuing communication or action with a customer or client after an initial interaction, sale, or service to ensure satisfaction, address concerns, or encourage future business.
Sales Presentations
Structured demonstrations or talks aimed at showcasing a product's features and benefits to persuade potential customers to make a purchase.
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