To Help Consumers Assess and Compare Services, Marketers Try to Make

question 54

Multiple Choice

To help consumers assess and compare services, marketers try to make them tangible or

• A) temporal.
• B) consistent.
• C) adaptable.
• D) measurable.
• E) show the benefits of using the service.

---

Definitions:

Process Evaluation

An assessment of the implementation process of a program or intervention, examining its fidelity and the way it is delivered.

Program Implementation

The process of putting a planned program into action or practice in a real-world setting.

Organizational Aspects

Organizational aspects refer to the structural, cultural, and functional attributes and dynamics within an organization that influence its operations, effectiveness, and approach to achieving its goals.

Outcome Evaluation

Assessment focused on understanding the results or impacts of a program or initiative, often examining whether intended outcomes were achieved.