Which of the Following Statements Regarding Service Branding Is Most

question 129

Multiple Choice

Which of the following statements regarding service branding is most accurate?

• A)Unlike products, services do not use subbranding.
• B)Services must include the word service in their brand names to assure that customers are not purchasing a product.
• C)Service firms with a well-established brand reputation will find it easier to introduce new services than those without a brand reputation.
• D)Many consumers are suspicious of service providers that offer too many service line extensions.
• E)Many service organizations, such as banks, hotels, and restaurants, do not rely heavily on branding because of the extent to which they are people-, not equipment-based services.

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Definitions:

Body Weight

The measure of a person's mass or heaviness.

Lactose

A disaccharide sugar composed of glucose and galactose, found in milk.

Ductus Arteriosus

Fetal vessel connecting the left pulmonary artery with the descending aorta.

Pulmonary Trunk

Large, elastic artery that carries blood from the right ventricle of the heart to the right and left pulmonary arteries.