The Range of Offerings from the Tangible to the Intangible

question 122

Multiple Choice

The range of offerings from the tangible to the intangible, or product-dominant to service-dominant, is referred to as the

• A) service continuum.
• B) product continuum.
• C) tangibility line.
• D) inseparability span.
• E) customer contact audit.

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Definitions:

Family Size

The total number of members in a family unit, including parents and children.

Marital Communication

The exchange of information, thoughts, and feelings between partners in a marriage.

Observational Techniques

Methods employed to systematically watch and analyze behaviors or phenomena, often used in research settings.

Divorce Rates

The statistic representing the number of divorces that occur in a given population during a specified period of time.