The Two Basic Components of a Customer's Evaluation of a Service

question 22

Multiple Choice

The two basic components of a customer's evaluation of a service are

• A)expectations and customer contact.
• B)expectations and experience.
• C)intangibility and inconsistency.
• D)experience and credence.
• E)inconsistency and inseparability.

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Definitions:

Master Budget

A comprehensive financial plan for an organization, including all individual budgets related to sales, production, overheads, etc., for a specific period.

Direct Labor

The wages and salaries for the workers who are directly involved in the production of goods, easily traceable to the product.

Credit Sales

Sales made by a business where the payment is deferred, allowing the buyer to pay at a later date.

Production Budget

An estimation of the number of units that must be manufactured to meet the sales goals and the estimated costs involved.