To Reduce the Uncertainty Created by ________ Properties, Service Consumers

question 44

Multiple Choice

To reduce the uncertainty created by ________ properties, service consumers turn to personal sources of information such as opinion leaders, early adopters, and reference group members during the purchase decision process.

• A) search
• B) credence
• C) experience
• D) expertise
• E) quality

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Definitions:

Patent Agreement

A legal contract in which a patent owner allows another party to use, sell, or manufacture the patented invention for a specified period, usually in return for royalties.

Non-patented

Refers to inventions, designs, or processes that are not protected by a patent.

License

Official permission or permit to do, use, or own something, often issued by a governing authority.

Design Patent

A form of legal protection granted to the ornamental design of a functional item, providing an exclusive right to the design's use.