All of the Following Comprise the Seven (7)Ps of Services

question 204

Multiple Choice

All of the following comprise the seven (7) Ps of services marketing EXCEPT:

• A)product.
• B)process.
• C)profitability.
• D)people.
• E)physical environment.

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Definitions:

Probability

The measure of the likelihood that an event will occur, quantified as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.

Statistic

A numerical value calculated from a sample of data, used to estimate characteristics of the population from which it is drawn.

Critical Value

A threshold value in statistical testing which the test statistic must exceed to reject the null hypothesis.

Population Parameter

A measure that signifies a trait of a whole population, like its average or standard deviation.