A Branding Strategy in Which a Firm Markets Some Products

question 13

Multiple Choice

A branding strategy in which a firm markets some products under its own name(s) and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as

• A) multibranding.
• B) generic branding.
• C) private branding.
• D) mixed branding.
• E) multiproduct branding.

---

Definitions:

Consignee's Inventory

Goods that are held by a consignee but still legally belong to the consignor until sold, after which sales revenue is shared as per agreement.

Decreasing Costs

A situation where the total cost of production goes down as the volume of production increases.

LIFO Method

The LIFO (Last In, First Out) method is an inventory valuation technique where the latest items added to inventory are the first to be sold or used.

Net Income

The remaining earnings of a business after deducting all costs and taxes from its total income.