Which of the Following Statements Regarding Service Branding Is Most

question 184

Multiple Choice

Which of the following statements regarding service branding is most accurate?

• A)New services cannot be patented.
• B)Because services are intangible and more difficult to describe,brand names and logos are of critical importance.
• C)Services must include the word "service" in all their brand names.
• D)Service firms without a brand reputation find it easy to introduce new services.
• E)All service logos and brands must designated with the "℠" symbol.

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Definitions:

Wage Discrimination

The unequal treatment of employees, paying someone less for the same work because of gender, race, religion, nationality, or age.

Equal Pay Act

A law that prohibits gender-based wage discrimination, mandating equal pay for equal work performed by men and women.

Prima Facie Case

Initial evidence that, if not rebutted, is sufficient to prove a particular proposition or fact.

Legal Requirements

Obligations imposed by law on individuals, companies, or other entities to adhere to certain rules or regulations.