Which of the Following Statements Regarding the Place Element of Services

question 38

Multiple Choice

Which of the following statements regarding the place element of services is most accurate?

• A)Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B)The distribution site and the service provider are the intangible components of the service.
• C)Place is especially important factor because of the inconsistency between the service and the service provider.
• D)Until recently,customers generally had to go to the service provider's physical location to purchase the service.
• E)Technology is an effective way to bring services to the customer,but only if the consumer is a new user;otherwise,the disadvantages outweigh the benefits.

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Definitions:

British Empire

A global empire comprised of dominions, colonies, protectorates, mandates, and other territories ruled or administered by the United Kingdom between the 16th and 20th centuries.

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A philosophical movement of the 18th century, emphasizing reason, individualism, and skepticism towards traditional doctrines.

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A 1765 British law imposing a tax on all paper documents in the American colonies, leading to widespread protest and contributing to the American Revolutionary movement.

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A set of rules that governs how procedures are carried out in a deliberative assembly, especially within a legislature following the parliamentary system.