In the Seven Ps of Services,the Term "Process" Refers to

question 11

Multiple Choice

In the seven Ps of services,the term "process" refers to

• A)the patented steps of service encounters that distinguish one service provider from another.
• B)licensed procedures that have met ISO 9000 guidelines for safety.
• C)the procedures,mechanisms,and flow of activities by which the service is created and delivered.
• D)a protocol for behaviors and activities for people-based rather than technology-based services.
• E)the decisions consumers' make during the purchase of services.

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Definitions:

Affective Commitment

Organizational commitment based on an individual’s desire to remain in an organization.

Organizational Commitments

The psychological attachment and loyalty an employee feels towards their organization, influencing their willingness to stay and contribute.

Fear of Losing

The apprehension or anxiety about experiencing failure or defeat.

Attitude Change

The process through which an individual's stance or outlook on an issue, person, or object is altered, typically as a result of persuasion, information, or personal experiences.