Changes in the Services Industry in the Future Will Primarily

question 192

Multiple Choice

Changes in the services industry in the future will primarily be driven by three factors.They are: (1) technological development; (2) __________;and (3) the social imperative for sustainability.

• A)reverse marketing
• B)improved understanding of service delivery and consumption
• C)global branding
• D)global service branding
• E)the elimination of ethnocentricity

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Definitions:

Voidable

A term describing a legal agreement that may be declared invalid by one of the parties due to certain conditions not being met or due to the presence of coercion, misrepresentation, or fraud.

Voluntary

Acting or done willingly and without obligation or compensation.

Public Policy

Principles and standards regarded by the legislature or courts as being of fundamental concern to the state and the whole of society.

Illegal

That which is forbidden by law; activities or actions that are against statutory laws and regulations.