When Apple First Introduced the Apple II Personal Computer in 1977,industry

question 180

Multiple Choice

When Apple first introduced the Apple II personal computer in 1977,industry analysts predicted that very few would be sold.However,a short time after the product was made available,consumers who were young,highly educated,adventuresome,and who were well informed began buying them.While those buyers were relatively few in number,marketers like IBM and Compaq were encouraged because other,less adventuresome consumers like businesspeople would likely adopt personal computers later.Based on the diffusion of innovation concept,those first buyers of personal computers were __________.

• A)early adopters
• B)early majority
• C)innovators
• D)product leaders
• E)diffusion leaders

---

Definitions:

Psychodynamic Theory

A theory in psychology which asserts that psychological processes and behaviors stem from the interaction of dynamic unconscious and conscious factors.

Cognitive-Social Theories

Theories in psychology that emphasize the roles of thought and social learning in behavior.

Personality Disorders

Types of mental disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating markedly from those accepted by the individual's culture.

Depression

Depression is a mental health disorder characterized by persistently low mood, a feeling of sadness, and a lack of interest or pleasure in daily activities.