The Formula to Calculate a BDI = __________

question 36

Multiple Choice

The formula to calculate a BDI = __________.

• A)(Percent of the total U.S.population in a market segment ÷ Percent of a brand's total U.S.sales in a market segment)× 100
• B)(Percent of a product category's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment)× 100
• C)(Percent of a brand's total U.S.sales in a market segment ÷ Percent of the total U.S.population in a market segment)× 100
• D)(Percent of the total U.S.population in a market segment ÷ Percent of a product category's total U.S.sales in a market segment)× 100
• E)The ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself.

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Definitions:

Number of Victimizations

The count or tally of instances in which individuals or entities are harmed or affected adversely, typically used in criminological and sociological research.

Scatterplots

A graph in which two variables are plotted along two axes, the pattern of the resulting points revealing any correlations.

Regression Equation

An equation that represents the relation between a dependent variable and one or more independent variables, used to predict the dependent variable.

Intercept

The point where a line crosses the y-axis in a graph, indicating the value of the dependent variable when the independent variable is zero.