As Shown in the UMD11: CDI/BDI Marketing Dashboard Above,a BDI

question 219

Multiple Choice

As shown in the UMD11: CDI/BDI Marketing Dashboard above,a BDI of 30 is determined by __________.

• A)finding the percent of the U.S.population in the "Households without children" segment divided by the percent of Hawaiian Punch sold to households without children in the U.S.multiplied by 100
• B)subtracting the total number of non-users from the total number of users of Hawaiian Punch sold to households without children
• C)finding the difference in total sales of Hawaiian Punch between households who have children with those who do not
• D)finding the percent of Hawaiian Punch sold to households without children in the U.S.divided by the percent of the U.S.population in the "Households without children" segment multiplied by 100
• E)using the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry,including the firm itself

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Definitions:

Goods And Services

The physical products (goods) and intangible offerings (services) that fulfill the needs or wants of consumers.

Just-in-time Scheduling

A strategy used in manufacturing and logistics to increase efficiency and decrease waste by receiving goods only as they are needed in the production process, thereby reducing inventory costs.

Minimizes Inventory

Strategies or practices aimed at keeping the amount of goods stored by a business as low as possible to reduce costs and increase efficiency.

Supply Chain Management

The administration of the movement of products and services encompassing every process that turns raw materials into finished goods.