When Wendy's Wants to Increase the Value of Its Dave's

question 38

Multiple Choice

When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink-a medium-sized Coke with the burger) to expedite the ordering process, given the myriad of menu order options available. This product modification approach is called

• A)a BOGO deal.
• B)product modification.
• C)product repositioning.
• D)product differentiation.
• E)product bundling.

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Definitions:

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