The Only Difference Between a Brand Name and a Trade

question 50

Multiple Choice

The only difference between a brand name and a trade name is

• A)brand names are licensed while trade names are not.
• B)trade names are legally registered and brand names may not be.
• C)a brand name is only the word that is spoken to distinguish a seller's products or services but a trade name consists of both the spoken and unspoken word or mark that distinguishes a seller's products or services.
• D)a brand name can cover an array of company product items while a trademark can only apply to a single SKU for a product item.
• E)brand names are protected by law but trademarks are not.

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Definitions:

Earnings Per Share

Earnings per share (EPS) is a financial metric that divides a company's profit by the number of its outstanding shares, indicating the company's profitability on a per-share basis.

Efficient Market

A market hypothesis that posits that asset prices fully reflect all available information, making it impossible to consistently achieve higher returns.

Investor Expectations

The assumptions or beliefs about future economic and financial market conditions that influence investment decisions.

Market Value

The cost at which a property would be sold in a competitive bidding environment.