During the Introduction Stage of the Product Life Cycle,the Place

question 135

Multiple Choice

During the introduction stage of the product life cycle,the place (distribution) element of the marketing mix is highly involved with

• A)increasing inventory levels at warehouses and distribution centers to meet potential demand.
• B)gaining as many retail distribution outlets as possible,even though many will be reluctant to carry the new product.
• C)using an intermodal logistics system to get the products through the marketing channel as quickly as possible.
• D)building storage warehouses and distribution centers to establish an efficient infrastructure for the new product.
• E)obtaining contracts with independent sales agents and brokers instead of using the firm's salesforce.

---

Definitions:

Passive Margin

The transition between oceanic and continental crust that is not an active plate boundary, typically characterized by a broad continental shelf and little seismic activity.

Island Arc

An island arc is a type of archipelago, composed predominantly of a series of volcanoes, which arcs roughly parallel to the boundary of oceanic tectonic plates that are being subducted beneath lighter continental plates.

Continental Rifting

The process by which a continent stretches and splits along a rift zone, potentially leading to the formation of a new ocean basin.

Passive Margin

A continental margin that is not associated with plate boundaries and hence experiences little seismic activity.