The Four Steps in the Sequential Process of Building the Brand

question 110

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning;and (4) __________.

• A)easing consumers' decision making
• B)forming a brand personality
• C)creating a consumer-brand connection
• D)rewarding loyal customer behavior
• E)developing brand licensing criteria

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Definitions:

New Technologies

Current and emerging technological advancements that have the potential to significantly alter industries, economies, and lifestyles.

Streamline Systems

The process of simplifying operations and procedures to improve efficiency and reduce unnecessary steps or costs.

Total Quality Management

A comprehensive approach to long-term success through customer satisfaction, emphasizing continuous improvement of processes and products.

Self-Managing Work Teams

Groups of employees granted the autonomy to plan, execute, and monitor their work activities with minimal direct supervision.