Managers Often Use Two Special Indexes to Help Identify Strong

question 29

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these indexes is the CDI, or

• A)category development index.
• B)consumer development index.
• C)competitive development index.
• D)channel development index.
• E)customization development index.

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Definitions:

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An item or tool, such as a chart, graph, or image, used to supplement information and enhance understanding during a presentation.

Low-tech

Refers to technology that is simple or basic in nature, often requiring minimal or no electronic components to function.

Rapport

A positive relationship characterized by mutual understanding, trust, and empathy between individuals or groups.

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Presentations that incorporate various types of media content such as text, images, audio, and video to enhance information delivery and engagement.