7Up Is a Lemon-Lime Carbonated Soft Drink That Has Been

question 389

Multiple Choice

7Up is a lemon-lime carbonated soft drink that has been very successful in the U.S.Dr.Pepper/Seven Up,Inc. ,the makers of 7Up,uses a family branding strategy to market 7Up worldwide.In Shanghai,China,sales have suffered since the brand name means "death through drinking." When picking a good band name,which criterion did Dr.Pepper/Seven Up,Inc.violate when it chose to use a family branding strategy to market 7Up in China?

• A)The name should have favorable phonetic and semantic associations in other languages.
• B)The name should be simple.
• C)The name should have no governmental restrictions.
• D)The name should suggest the product's benefits.
• E)The name should not be difficult to spell or pronounce.

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Definitions:

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded, typically downward-sloping due to the law of demand.

Surplus

The excess of supply over demand in a market, typically resulting in downward pressure on prices.

Nursing Wage Rate

The average hourly or annual pay that nurses receive, which can vary based on factors like geographic location, experience, and specialty.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price.