The Four Steps in the Building Brand Equity Include: (1)developing

question 397

Multiple Choice

The four steps in the building brand equity include: (1) developing positive brand awareness and __________; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning;and (4) creating an intense,active,and loyal consumer-brand connection.

• A)an association of the brand in consumers' minds with a product class or need to give the brand an identity
• B)lowering the price of products
• C)easing consumers' decision making
• D)incorporating higher value in products
• E)creating market modification

---

Definitions:

Body Position

Refers to the orientation or alignment of the body in space, often considered in relation to posture, movement, or the positioning for a specific task or activity.

Specificity Theory

A theory in pain perception suggesting that specific pain receptors transmit signals to specific brain areas directly related to the sensation of pain.

Saccharine

An artificial sweetener with a sweetness many times that of sugar, often used as a sugar substitute in foods and drinks.

Neuron Type

A classification of neurons, the nerve cells in the brain and nervous system, distinguished by function, structure, or neurotransmitter.