When General Mills Teams Up with Hershey Foods to Create

question 305

Multiple Choice

When General Mills teams up with Hershey Foods to create a cereal called Reese's Peanut Butter Puffs (the Reese's brand belonging to Hershey's) ,what is the General Mills' branding strategy called?

• A)manufacturer branding
• B)brand bundling
• C)mixed branding
• D)co-branding
• E)multibranding

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