Multibranding Refers to a Branding Strategy in Which a Firm

question 307

Multiple Choice

Multibranding refers to a branding strategy in which a firm __________.

• A)gives each product a distinct name when each brand is intended for a different market segment
• B)uses different brand names for the same product across multiple countries
• C)uses one name for all its products in a product class
• D)produces products but sell them under the brand name of a wholesaler or retailer
• E)contractually,and for a fee,allows other firms to use its brand name,requiring that the product be made to its specifications

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Definitions:

Technological Feasibility

The point at which a company determines that a new technology can be developed and made into a working product.

Software Development Costs

Expenses incurred in the research, development, design, and testing of software, which may be capitalized or expensed depending upon their nature and the accounting policies followed.

Long-lived Assets

Assets expected to provide economic benefits over a period longer than one year, such as buildings, machinery, and equipment.

Capitalizes Expenditures

The process of recording a cost as an asset, rather than an expense, to be written off over the future period.