Commercialization Refers to

question 215

Multiple Choice

Commercialization refers to

• A)the point at which a new product has diffused throughout the marketplace.
• B)the introduction of an offering to sequential geographic areas of the U.S.
• C)exposing actual products to prospective consumers under realistic purchase conditions.
• D)the stage of the new-product process that positions and launches a new product in full-scale production and sales.
• E)the point where new-product concepts are transformed into prototypes.

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Definitions:

Royalties

Royalties are payments made to rights holders for the use of their intellectual property, such as patents, copyrighted material, or trademarks.

Decentralized

Refers to the dispersion or distribution of functions and powers away from a central location or authority.

Decision Rights

The authority granted to individuals or groups to make choices regarding the allocation of resources, execution of tasks, or direction of strategies.

Relevant Information

Data or facts that can influence the outcome of a decision and should be considered when making choices.