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When Apple first introduced the Apple II personal computer in 1977,industry analysts predicted that very few would be sold.However,a short time after the product was made available,consumers who were young,highly educated,adventuresome,and who were well informed began buying them.While those buyers were relatively few in number,marketers like IBM and Compaq were encouraged because other,less adventuresome consumers like businesspeople would likely adopt personal computers later.Based on the diffusion of innovation concept,those first buyers of personal computers were __________.
Deindividuation
A phenomenon where individuals in a group lose a sense of self-awareness and as a result, may act differently than they would alone, often leading to anti-normative and disinhibited behavior.
Group Polarization
Group polarization refers to the tendency for a group to make decisions that are more extreme than the initial inclination of its members, following group discussion.
Social Facilitation
The inclination of individuals to behave differently around others than when by themselves, usually showing improvement in easy or practiced tasks.
Collectivism
A social theory prioritizing the needs and goals of the group over the desires or needs of any one individual.
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