Which of the Following Quotes from a New-Product Adopter Would

question 56

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?

• A)"But it might make me fat."
• B)"What if I can't make the monthly payments?"
• C)"I don't want to try this if it means I have to swallow it with milk."
• D)"Big deal, the only difference is the shape of the package."
• E)"Sure I'll try it; why not!"

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Definitions:

Job Analysis

The process of examining and detailing the responsibilities, requirements, conditions, and aspects of a specific job.

Critical Incident Method

A performance appraisal method where significant (critical) positive or negative behaviors relevant to job success are recorded by supervisors or peers.

Critical Job Tasks

Essential duties and responsibilities that are key to the performance of a specific job role.

Psychological Importance

The significance or value given to a situation or object based on its impact on mental health or cognitive processes.