Which of the Following Quotes from a New-Product Adopter Would

question 354

Multiple Choice

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a value barrier?

• A)"But it might make me fat."
• B)"What if I can't make the monthly payments?"
• C)"I don't want to try this if it means I have to swallow it with milk."
• D)"Big deal, the only difference is the shape of the package."
• E)"Sure I'll try it; why not!"

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Definitions:

Work Habits

A person’s characteristic approach to work, including such things as organization, priority setting, and handling of paperwork, e-mail, and intranets.

Preoccupied

Being absorbed in thought or engrossed in an activity to the extent of becoming unaware of one’s surroundings.

Unfinished Tasks

Tasks that have been started but not completed, often causing a mental or emotional burden due to the pending work that remains to be done.

Productivity

The measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.