New-Product Strategy Development Refers to

question 250

Multiple Choice

New-product strategy development refers to

• A)the stage of the new-product process where specific product features and benefits are selected prior creating a new-product prototype.
• B)a formalized protocol for new product development determined by director of marketing.
• C)the stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives.
• D)the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
• E)the stage of the new-product process that turns the idea on paper into a prototype,which results in a demonstrable,producible product corresponding to its protocol.

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Definitions:

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