All of the Following Are Responsibilities of a Product or Brand

question 343

Multiple Choice

All of the following are responsibilities of a product or brand manager EXCEPT:

• A)engaging in extensive data analysis related to their products and brands.
• B)developing new products.
• C)managing existing products through the stages of their life cycles.
• D)developing and implementing strategies at the corporate level.
• E)developing and executing a marketing program described in an annual marketing plan for the product line.

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Definitions:

Effective Annual Cost

The total cost of borrowing on an annual basis, including interest and any fees, expressed as a percentage of the loan amount.

Trade Credit Terms

Trade credit terms are the conditions agreed upon between a buyer and seller regarding the payment for goods or services, including the repayment period and any discounts for early payment.

Discount

The reduction in the price of goods or services, usually offered to prompt sales or because the product is damaged, outdated, or in less demand.

Restricted Policy

A policy under which holdings of cash, securities, inventories, and receivables are minimized.