Managers Often Use Two Special Indexes to Help Identify Strong

question 342

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. The two indexes, CDI and BDI, stand for

• A)comprehensive demographic inventory and brand designation information.
• B)consumer demographic index and buyer demographic inventory.
• C)category development index and brand development index.
• D)consumer development index and brand development inventory.
• E)category development index and buyer development inventory.

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Definitions:

Exploitation

The act of using someone or something unfairly for one's own advantage, often in a context of power imbalance and to the detriment of the exploited party.

Class Conflict

The conflict and opposition present in society resulting from the differing economic interests and aspirations of people from various social classes.

Ideology

An arrangement of concepts and standards, mainly one that supports the structure of political or economic theories and policies.

Monetary Bailouts

Financial assistance provided to a failing business or economy to save it from collapse.