New Coke Was Repositioned as a Slightly Sweeter,less Filling Soft

question 234

Multiple Choice

New Coke was repositioned as a slightly sweeter,less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi.This product repositioning strategy was to __________.

• A)reach a new market
• B)catch a rising trend
• C)change the value offered
• D)change its target audience
• E)react to a competitor's position

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Definitions:

Insensitive

Describes a reaction or response that does not change significantly despite changes in external conditions or stimuli.

Reposition

The act of changing a product's market position, which may involve altering its image, target audience, or associated features.

Substitute Product

A product that can be used in place of another product, offering a similar utility to the consumer.

Complementary Product

A product that adds value to another product when used together, typically enhancing the user's experience or utility.