The Only Difference Between a Brand Name and a Trade

question 50

Multiple Choice

The only difference between a brand name and a trade name is

• A)brand names are licensed while trade names are not.
• B)trade names are legally registered and brand names may not be.
• C)a brand name is only the word that is spoken to distinguish a seller's products or services but a trade name consists of both the spoken and unspoken word or mark that distinguishes a seller's products or services.
• D)a brand name can cover an array of company product items while a trademark can only apply to a single SKU for a product item.
• E)brand names are protected by law but trademarks are not.

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Definitions:

Effectiveness

The degree to which objectives are achieved and targeted results are met within a specified timeframe.

Referral Power

The influence one has by recommending or referring others for jobs, promotions, or social inclusion, often based on network or relationships.

Coercive Power

The ability of a person to force another to comply with demands or obligations through threats or punishment.

Leader's Power

Refers to the capacity of a leader to influence the behavior of others or the course of events.