The Four Steps in the Building Brand Equity Include: (1)__________

question 288

Multiple Choice

The four steps in the building brand equity include: (1) __________ and an association of the brand in consumers' minds with a product class or need to give the brand an identity; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning;and (4) creating an intense,active,and loyal consumer-brand connection.

• A)developing positive brand awareness
• B)lowering the price of products
• C)easing consumers' decision making
• D)incorporating higher value in products
• E)creating market modification

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Definitions:

Group Conformity

The tendency of individuals to adjust their attitudes, opinions, or behaviors to align with the norms of a particular group or society.

Milgram

Refers to a series of social psychology experiments conducted by Stanley Milgram, demonstrating the willingness of participants to obey an authority figure's instructions to perform acts conflicting with their personal conscience.

Obedience to Authority

A form of social influence where an individual complies with orders from an authority figure.

Subjects

Individuals or entities being studied or observed in a research project or experiment.