What Are the Three Properties Products and Services Evaluated by Consumers

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The Answer is Consumers evaluate three properties-search,experience,and credence.Tangible goods,such as clothing and furniture,have search properties such as color,size,and style.These properties can be determined before purchase.Services such as restaurants have experience properties,which are discerned only after purchase or during consumption.Specialized services such as legal or medical services have credence properties,which the consumer may find impossible to evaluate even after purchase or consumption.See Figure 12-5 in the textbook.

What Are the Three Properties Products and Services Evaluated by Consumers

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