The Four Steps in the Sequential Process of Building the Brand

question 280

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) __________;and (4) creating an intense,active,and loyal consumer-brand connection.

• A)forming a brand personality
• B)easing consumers' decision making
• C)developing brand licensing criteria
• D)rewarding loyal customer behavior
• E)eliciting the proper consumer responses to a brand's identity and meaning

Analyze the separation property and its implications for investment decisions.

Understand the definition and importance of sustainable development.

Recognize the significance of intragenerational and intergenerational equity.

Identify different labor practices and decent work performance indicators as per GRI standards.

---

Definitions:

Hard Currencies

are globally traded currencies that are widely accepted for trade and investment, considered strong and stable.

Barter System

An economic system where goods and services are exchanged directly for other goods and services without using money as a medium.

Trade Deficit

A situation where a country's imports of goods and services exceed its exports, leading to a negative balance of trade.

Infrastructure

Basic systems of communication, transportation, and energy facilities in a country.