When Selecting a Brand Name, It Should: (1) __________; (2)

question 268

Multiple Choice

When selecting a brand name, it should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)suggest the product benefits
• C)not be easily imitated
• D)be patented
• E)easy to spell and pronounce

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Definitions:

Developmental Stages

Distinct phases of growth and development that an individual passes through from infancy to adulthood.

Adolescence

The transitional stage of physical and psychological development that occurs between childhood and adulthood, marked by puberty and increased independence.

Conflicts

Situations where opposing forces or ideas are in direct opposition, leading to a struggle or disagreement.

Mary Ainsworth

A developmental psychologist known for her work in the development of attachment theory.