During the Introduction Stage of the Product Life Cycle, Promotional

question 25

Multiple Choice

During the introduction stage of the product life cycle, promotional expenditures are made to stimulate consumer desire for an entire product class rather than for a specific brand. The consumer demand that is stimulated is referred to as __________ demand.

• A)selective
• B)primary
• C)derived
• D)generic
• E)secondary

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Definitions:

Poverty Rate

The percentage of the population living below the national poverty line, indicating the proportion of people with income insufficient to meet basic needs.

Income Distribution

The way in which a nation’s total earnings are divided among its population.

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