Examlex
All of the following are multiproduct branding strategies EXCEPT:
Observational Learning
A learning process through watching the actions of others, including their rewards and consequences, which can guide an individual's behaviors and decisions.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort due to holding conflicting beliefs, ideas, or values.
Attitudinal Change
A shift in an individual's attitude, viewpoint, or stance towards a particular idea, person, or object.
Festinger
Leon Festinger, a psychologist known for the theory of cognitive dissonance, which describes the discomfort felt when one's beliefs are inconsistent with one's behaviors.
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