The Third Step in the Sequential Process of Building Brand

question 281

Multiple Choice

The third step in the sequential process of building brand equity is to

• A)develop positive brand awareness.
• B)establish a brand's meaning in the minds of consumers.
• C)elicit the proper consumer responses to a brand's identity and meaning.
• D)create a consumer-brand connection.
• E)reward loyal customer behavior.

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Definitions:

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed.

Psychological Symptoms

Manifestations of mental or emotional distress, which can include mood swings, anxiety, depression, or abnormal behavior.

Depression

A mental health disorder featured by persistently low mood, a sense of despair, and a lack of interest or pleasure in life, affecting daily functioning.

Stimulus Motive

An innate tendency to respond to stimuli in the environment in a certain manner, driven by needs for exploration, manipulation, and activity.