The Third Step in the Sequential Process of Building Brand

question 281

Multiple Choice

The third step in the sequential process of building brand equity is to

• A)develop positive brand awareness.
• B)establish a brand's meaning in the minds of consumers.
• C)elicit the proper consumer responses to a brand's identity and meaning.
• D)create a consumer-brand connection.
• E)reward loyal customer behavior.

---

Definitions:

Forecasted Sales

Predicted sales figures based on analysis of market trends, historical sales data, and other relevant factors, used by businesses for planning.

Trend Equation

A mathematical formula that models the underlying trend in a dataset, often used to make predictions about future values based on current and past data.

Time Series

A sequence of data points collected or recorded at successive points in time, often analyzed to understand trends or patterns.

Cyclical Variation

Fluctuations in statistical or economic data that occur over regular periods due to seasonal, quarterly, or other cyclical patterns.