When General Mills Teams Up with Hershey Foods to Create

question 305

Multiple Choice

When General Mills teams up with Hershey Foods to create a cereal called Reese's Peanut Butter Puffs (the Reese's brand belonging to Hershey's) ,what is the General Mills' branding strategy called?

• A)manufacturer branding
• B)brand bundling
• C)mixed branding
• D)co-branding
• E)multibranding

---

Definitions:

HR Supply Planning

The process used by human resources to ensure that the organization has the right number of employees with the necessary skills in the right places at the right times.

Demographic Trends

Patterns in the composition of a population over time, including changes in age, gender, race, and other characteristics.

Talent Management

The commitment of an organization to recruit, retain, and develop the most talented and superior employees available in the job market.

Talent Segmentation

A strategy that involves categorizing the workforce based on skills, competency, and potential to tailor development programs and manage talent effectively.