Kimberly-Clark Developed Its Avert Virucidal Tissues That Contained Vitamin C

question 226

Multiple Choice

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

• A) an insignificant point of difference.
• B) too little market attractiveness.
• C) poor execution of the marketing mix.
• D) poor product quality.
• E) incomplete market and product protocol.

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Definitions:

Custodial Department

A division or department within an organization responsible for cleaning, maintenance, and upkeep of facilities.

Direct Method

A method of allocating service department costs directly to production departments without any intermediate allocation steps.

Personnel Department

is the department within an organization responsible for hiring, training, and managing employees, as well as dealing with personnel-related issues.

Number Of Employees

The total number of individuals working for a company, including full-time, part-time, and temporary staff.