A 3M Researcher Worked with University Students to Develop the Post-It^®

question 224

Multiple Choice

A 3M researcher worked with university students to develop the Post-it^® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)new-product strategy development
• E)concept testing

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Definitions:

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations.

Racial Minority

A demographic group identified by racial or ethnic characteristics, which has fewer members than the predominant group in a society.

Dominant Group

A social group that possesses the greatest power, wealth, and prestige within a society, often setting norms and standards for the society as a whole.

Racial Assimilation

The process by which racial minority groups are absorbed into the dominant group through intermarriage.