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What Six Criteria Are Mentioned Most Often in Selecting a Good

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Essay

What six criteria are mentioned most often in selecting a good brand name? Give an example of a brand name that illustrates each criterion.


Definitions:

Trend Projection Forecasting

A technique for predicting future events or performance by analyzing patterns and trends from historical data.

Human Resource Audits

A comprehensive method of objectively and systematically assessing the effectiveness and efficiency of an organization's HR management practices and policies.

Replacement Summaries

Lists of likely replacements for each job and their relative strengths and weaknesses.

Replacement Charts

Tools used in human resource planning that visualize potential internal candidates for future job openings, indicating their current performance and readiness for promotion.

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