Very Infrequent Purchases with Some Comparison Shopping Are Characteristic of the Purchasing

question 54

Multiple Choice

Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as burial insurance) that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

• A)unsought product/service.
• B)shopping product/service.
• C)convenience product/service.
• D)specialty product/service.
• E)support product/service.

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Definitions:

Color Constancy

Phenomenon whereby an object’s perceived color tends to remain constant relative to other colors, regardless of changes in illumination.

V4

In the context of neuroscience, V4 refers to a region of the visual cortex that processes visual information, particularly related to color and shape.

Sensation

The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment.

Perception

The process by which sensory information is interpreted and organized to represent and understand the environment.