A Discontinuous Innovation Is a Product That

question 254

Multiple Choice

A discontinuous innovation is a product that

• A) disrupts consumers' normal routine but does not require totally new learning.
• B) requires no new learning by consumers.
• C) is not purchased by innovators and early adopters.
• D) initiates obsolescence of a product class.
• E) requires consumers to learn entirely new patterns of behavior and product usage.

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Definitions:

Guerilla Marketing Strategies

Innovative, unconventional, and low-cost marketing tactics aimed at obtaining maximum exposure for a product or brand.

Data-Driven Decision Making

The practice of basing decisions on the analysis of data rather than purely on intuition or observation.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.