Using an Existing Brand Name to Introduce a Product That

question 78

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Colgate,maker of toothpaste,did when it introduced __________,which failed quickly.

• A)aspirin
• B)frozen dinners
• C)disposable underwear
• D)soda (soft drink)
• E)perfume

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Definitions:

Indole Ring

A bicyclic structure composed of a benzene ring fused to a five-membered nitrogen-containing pyrrole ring, found in many organic compounds.

Side Chain

A group of atoms attached to the main part of a molecule, influencing its chemical properties and reactions.

Amino Acid

Organic compounds that serve as the building blocks of proteins, containing both amine and carboxyl functional groups.

Imidazole Ring

A heterocyclic compound containing a ring made of three carbon atoms and two nitrogen atoms, found in many biologically important molecules.