Head-To-Head Positioning Requires a Product to

question 94

Multiple Choice

Head-to-head positioning requires a product to

• A)compete with products from competitors of the same size.
• B)compete with competitors on similar product attributes but in a different market.
• C)compete with competitors on similar product attributes in the same market.
• D)compete against very similar products from the same company (its own).
• E)compete against a single competitor with an identical offering.

---

Definitions:

Cliché Conversation

The level of communication with the least amount of self-disclosure, including niceties such as, “Have a nice day.”

Self-Disclosure

The process of letting other people know what you are really thinking and feeling.

Johari Window

A composite of four panes that shows you ways of relating to others: the open, blind, hidden, and unknown panes.

Interpersonal Encounters

Interactions between individuals that can involve communication, exchange of ideas, or emotional connections.